Blogs
For SEO?

How Blogs can be your business's secret SEO Weapon
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You may have heard it before, or maybe you haven’t, but blogs are here to stay and for a good reason. The importance of blogs goes well beyond what you may realize, and others are discovering. Speaking to your audience, delivering valuable information, and staying current with trends is only half of the puzzle. Blogs are quickly becoming a valuable asset for establishing an organic presence among search engines. How to utilize blogs best continues to be the question, however. Let us use this article, for example. Using blogs for SEO begins with the title. For this particular one, we are trying to answer the question, “why a blog for SEO”? So to start, we must ask ourselves, what might someone search on google to find an answer to the proposed question. 80% of google search queries contain 3-4 words. This statistic means we could presume someone looking to answer the question “why (or) how should I use blogs to increase my SEO score?” might search “Blogs for SEO?” to obtain an answer. This practice is known as optimizing for keyphrases. We will cover this later in the article. There are many ways to optimize for key phrases, but it begins with the title. Your title will be considered the H1 or title/subtitle of the highest importance, which will allow Google to discover what your article seeks to address. Let’s dive into the details now, shall we?

How Do I Choose Key Phrases?

Like I touched on during the introduction, introducing desired keyphrases that accurately portray what your content is seeking to present is step one. Now, this raises a new question, unfortunately. What keywords should you choose? The goal is actually a delicate balance. It is critical to choose phrases with a high monthly search volume while having a lower keyphrases difficulty rating. This information respectively means your ideal keyphrase is searched often every month while having fewer contenders. There are many tools out there that are at your disposal which can make your keyword selection easier. SEMrush and Google’s keyword planner are just two of the best resources for this.

Best Blog Copy Practices

I know, I know, enough of the keyphrase talk. I promise to make this part simple. Keyphrases should be your queen piece on the chessboard, your most dominant hidden weapon. The phrases you are optimizing for must appear 3-6 times in your blog copy. It is vital because your blog copy is what Google scans to gather info. As a company, Google is rapidly gaining the ability to read articles as a human would. As writers, this means clear, optimized, and engaging content is crucial to maintaining your audience and your SEO ranking score. It also means having those keyphrases interwoven in your written copy holds greater importance than ever. This is due to Google’s goal of delivering an excellent product to their customers (accurate search results). The goal in SEO is to get your content recognized by google, which means you must clearly outline for them what you are about and what you are seeking to tell the world. In this blog article, we are trying to answer “how blogs can benefit your business’s organic search ranking.” For that reason, you might have already noticed the question “Blogs for SEO?” has appeared a few times within the text (as it just did). The intended goal is that when Google reads this article, it would notice that key phrase and recognizes that it strives to cover that exact question within its content.

How do I keep my Website current?

The human attention span has fallen roughly 25% within the last five years (Ranieri & Co). Major platforms recognize this, which is why we see platforms like Vine and TikTok have seen significant success in recent years. Other platforms such as Google, Youtube, and Instagram recognize this as well. So what does this mean for your business? For your website, it’s simple…blogs. Blogs are a great way to publish content regularly, which Google rewards. Publishing content consistently each month keeps your website fresh, current and can capture your audience’s attention.

How Do I Decrease My Bounce Rate?

We talked earlier about keeping your website from becoming stagnant by publishing blogs. However, this doesn’t mean spitting out content just because this article says so is the correct approach for your business. Your content should be captivating. Retaining a bounce rate under 35% is an important metric to attract the attention of Google. A respectable bounce rate tells Google that of the people visiting your site, a majority of them find your content useful or entertaining. So, how do we do this? We do this by publishing engaging, captivating content. The longer you can keep visitors actively engaged on your site, the more likely they will be to visit again and again.

What Are The Most Important GA Metrics for SEO?

  • Bounce rate: A single-page session accompanied by an exit action.
  • Sessions: Each time a visitor visits a page on your website.
  • Users: Unique visitors that visit your domain.
  • Session Duration: Time spent on a single page accompanied by an engagement action.
  • New vs. Reoccuring Users: Users that have previously entered visited your site vs. first-time visitors.

The average person reads roughly 20-25% of the words on a page (wyzowl), so if you made it to the end of this article, pat yourself on the back. I hope something here helped you better understand SEO and how it can benefit your blog writing. If you found some of this content helpful or fun, leave a comment if you would like. Have a topic suggestion? Leave your request in the comments. Thank you!

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